Turn local scores into a channel sponsors want to be on.
Fans subscribe by text to the schools and sports they follow. Score updates go out with a sponsor message attached, and an AI employee answers fan questions at any hour.
Built for: Local publishers, community media, booster clubs and athletic departments covering school sports.
New contact
via Text message
TIGERS
You're in for Central High Tigers updates! Which sports? Reply FOOTBALL, BASKETBALL, SOCCER or ALL.
Football and basketball
FINAL: Central 28, Lakeview 21. Go Tigers! Updates brought to you by Hometown Auto Care.
The problem
What this pack solves
Fans want scores where they already look
A text on Friday night beats refreshing a website. Fans pick their school and sports once and get updates as they happen.
Sponsors want more than a banner
Attach a sponsor message to every update for the teams they back, a placement that's actually read.
Small staff, many games at once
Coaches and stringers text results to one number. They land in a shared inbox where your editor reviews and sends.
Subscriber lists get messy
Tags by school and sport keep audiences clean, and opt-outs are handled automatically.
Your AI employee
Meet Max, your fan updates desk
The pack's persona is a starting point. Rename it, change the tone, and edit every rule and answer.
- Signs fans up by keyword and tags them by school and sport
- Asks new subscribers which sports they want to follow
- Answers schedule, venue and ticket questions from your knowledge base
- Collects score reports from coaches and stringers into the inbox for review
- Sends updates as campaigns to the right audience with a sponsor line from your template
- Handles STOP and START so fans can pause and resume whenever they like
Max
Fan updates desk
Tone
Never say
Exact prices before an inspection
Always do
Ask for the service address
Hand off when
Gas smell or carbon monoxide
Knowledge
Pipeline
Suggested pipeline: Sponsorships
The AI opens deals and qualifies leads as it talks. Your team moves them forward.
- Prospect
- Pitched
- Proposal sent
- Signed
- Renewal due
Prospect
Water heater leak
Gutter cleaning
Pitched
Maintenance plan
Proposal sent
Attic insulation
Signed
A/C tune-up
Campaigns
Templates included
- Friday night finals
- Weekly schedule preview
- Playoff updates
- Season kickoff subscriber drive
- Sponsor spotlight
Campaigns respect quiet hours and opt-outs automatically.
FAQ
Sports & media questions
Is score collection automatic?
Coaches or stringers text scores to your number and they land in the shared inbox. Updates go out as campaigns your editor approves, so you stay in control of what gets published.
How do sponsor messages get attached?
Campaign templates include a sponsor line. Because audiences are built from tags, each school's or sport's sponsor reaches exactly the fans who follow it.
Can one publisher cover many schools?
Yes. Use a keyword and tag per school. Media groups can also run each publication in its own sub-account with its own branding.
What about student privacy?
You decide what gets published. We recommend team-level updates rather than details about individual students, and following your school partners' media policies.
More solutions
Other industry packs
Put Max to work.
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